RESEARCH BRIEF: Geographic Information Systems (GIS) on Marketing Mix

by Melissa Brenes-Bastos,

By combining conventional marketing techniques with geospatial methods enables users to picture the spatial distribution of data in maps -such as the distribution process, the market diverse- also complementing it with statistical graphs and diagrams will link marketing and GIS. (Musyoka, Mutyauvy, Kiema, Karanja,  & Diriba, 2007).

The main focus of this research is on GIS application for the marketing mix (4 P’s), which refers to the main element on a marketing strategic plan. Hess, Rubin & West (2004) research and present some ways in which GIS can support the activities of the four elements of the marketing mix.

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WORKSHOP: Energy Reductions Using Lean Thinking

Sponsored by:

VCE logo


The purpose of this workshop is to inspire new visions and strategies which address the most pressing energy challenges for contemporary society; it will create new ideas for usage of Lean Principles in reducing energy use and costs. It will also promote collaboration between scholars working across disciplines on Lean Thinking and Energy.

Key Values of Workshop:

  •  Attendees will have a better opportunity to understand lean and potential energy savings with the implementation  of lean principles into their process.
  • Presentation of an Energy toolkit to identify wastes related to energy, environment, and the processes.
  • Attendees will be exposed on “How to use Lean principles for Energy Savings”  using real applications
  • Participants will be introduced to Energy Management Systems and their benefits

Tentative agenda:

November 20, 2013. 9:00 am-4:30 pm.

  • Welcome and overview
  • Current and future scenario of Energy in Virginia. Charles Patton, President and COO. Appalachian Power.
  • Lean Thinking Principles. Henry Quesada, Assistant Professor, Virginia Tech
  • Break
  • Energy Audits using Lean Thinking. Henry Quesada, Assistant Professor, Virginia Tech
  • Energy Management Systems. Tyler Gill, Enernoc Systems
  • Lunch
  • Industry case study I. Brian Bond, Associate Professor, Virginia Tech
  • Closing comments and questions
  • Adjourn

Who should attend:

  • Plant Managers, Quality Engineers, Process Engineers, Procurement Managers, Supplier Chain Managers, Purchasing Managers, Plant Engineers, Energy Managers, Energy and Environment Engineers and Medium Enterprise Manager
  • Anybody who is interested in energy savings


$50. Includes coffee breaks, lunch, and materials.


USDA Forest Service
Wood Education & Resource Center
301 Hardwood Lane
Princeton, WV 24740
Phone – (304) 487-1510


To register, please follow this link. Should have any questions please contact Dr. Henry Quesada at If you would like CEUs please let us know to arrange that option.

If you are a person with a disability and desire any assistive devices, services or other accommodations to participate in this activity, please contact Dr Henry Quesada at (540 231 0978) during business hours of 8 a.m. and 5 p.m. to discuss accommodations 5 days prior to the event. TDD number is (800) 828-1120.