RESEARCH BRIEF: Lean Product Development

by Sevtap Erdogan, email  serdogan@vt.edu

The implementation of Lean Product Development is based on applying lean principles to be able to gain more economic benefits. The goal is to focus on decreasing process variability, maintaining flow and reducing waste (Achieving Lean 2004).

Lean Product Development has been incorporated into organizations with the motivation of maintaining higher value and quality, shorten lead times, and lower costs This last one motivator was was not successful enough when conducting or implementing traditional product development process (Leon et al, 2011).

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Lean Product Development (Anonymous 2004)

Ward (2007) states that to provide better understanding in implementing lean product processes, manufacturers need to seek for the importance and the purpose of product development, product itself, good development system and value in product development.

Commonly, Lean is mostly found proper for manufacturing process related with material supply, component production, and delivery of products. Nevertheless, besides manufacturing operations lean thinking can also be applied to Lean Product Development (LPD) (Morgan and Liker, 2006). The difference between LPD and traditional product development is specifically the underlying of the numerous benefits by using the LPD’s own flow over the whole process (Karlsson and Ahlstrom, 1996). Supplier involvement is one technique used in the LPD that targets the incorporation of suppliers at the beginning of the process other than in some parts of the project. Simultaneous engineering (or concurrent engineering) term is used in this process and it can be defined in a simple was as driving in parallel different activities (Karlsson and Ahlstrom, 1996).

Most of companies have adjusted state-gate process in order to deliver value to all stakeholders by decreasing waste and smoothing the value stream in product development processes. There are two notable benefits with regard to this concept, (a)better design activities improvement with the adjustment of tools in lean and (b) integration with lean among marketing research, conceptual design, product design, test and verification, and ramp-up product (Wang et al, 2011).

References

  • Anonymous. 2004. Achieving lean product development. Strategic Direction, 20(7/8), 33.
  • Karlsson, C., & Åhlström, P. (1996). The difficult path to lean product development. Journal of Product Innovation Management13(4), 283-295.
  • León, H.,C.Mart, & Farris, J. A. (2011). Lean product development research current state and future directions. Engineering Management Journal, 23(1), 29-51
  • Morgan, J. M., & Liker, J. K. (2006). The Toyota product development system. New York: Productivity press.
  • Wang, L., Ming, X. G., Kong, F. B., Li, D., & Wang, P. P. (2011). Focus on implementation: a framework for lean product development. Journal of Manufacturing Technology Management23(1), 4-24.
  • Ward, A. C. (2007). Lean product and process development. Lean Enterprise Institute.

Center for Forest Products Marketing delivers workshop in International Marketing with Purdue


Blacksburg, VA. May 31, 2013
. Dr Henry Quesada from the Department of Sustainable Biomaterials at Virginia Tech and Dr. Eva Haviarova from the Department of Forestry and Natural Resources at Purdue University jointly organized a workshop in International Marketing for Forest Products Industry. The workshop was delivered in May 28, 2013 at the Vincennes University campus in Jasper, IN with a total attendance of 18 participants from the furniture industry and state and government agencies.

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Mike Seidl from IDNR addresses participants during the workshop.

Jasper is located in southern Indiana, a place where manufacturing is the key economic development driver for the region. There are many furniture industries that have manufacturing operations in Jasper, most of them kitchen cabinet and office furniture. Although this particular industry places most its production in the local market, there is a growing interest in exploring possibilities in international markets.

As a way to educate and provide leads on international opportunities, this workshop brought together an outstanding pool of experts from industry, goverment, and the academic sectors. Mr. Mike Cooper, from the US Commercial Service, provided participants with directions on how to conduct a succesfull international marketing plan. Mr. Mike Seidl, from the IDNR, gave insights and leads on main international markets for kitchen cabinets and office furniture, and Mr. Steve Klinger, from Cargo services, provided critical information on logistics issues. Dr. Henry Quesada also presented and focused on main principles governing international marketing. The workshop was introduced by Dr. Eva Haviarova who reviewed the connection between the housing market and the furniture industry.

Thirty four percent of the participants evaluated the workshop as excellent and 66% as good. If you wish to have more information on current research on international marketing for forest products industry, please contact Dr. Henry Quesada at quesada@vt.edu

 

Operation of the VT biomass power plant

This video shows our All Powers Lab unit operating at Virginia Tech. This unit is capable of generating 10kw with an hourly consumption of about 12 kilograms of biomass. The unit has been operated only with a mix of hardwood chips dried to 20% MC and size ranging from 0.5″ to 1.5″. A distribution box has been added as well. To see the unit in operation please follow this link: All Power Labs power plant operating at Virginia Tech

 

WORKSHOP: International Marketing for Forest Products Industries

Date: 

May 28, 2013

Location:

Vincennes University, Jasper Campus, 850 College Avenue, Jasper, IN 47546

This workshop will introduce subject of international trade and modern concepts in marketing for US wood products industries to take advantage of global trade benefits.

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Agenda:

Time Theme Speaker
10:00-10:05 Introduction Remarks Eva Haviarova, Purdue University
10:05-10:15 Status of the Wood Products Industry Eva Haviarova, Purdue University
10:15-10:45 International Marketing Principles Henry Quesada, Virginia Tech
10:45-11:15 Strategies for Going Global Mark Cooper, US Commercial Services
11:15-11:45 Export Market Opportunities Mike Seidl, ISDA, IDNR
11:45-12:10 Logistics and Transportation Steve Klinger, Cargo Services
12:10-12:15 Conclusion Remarks Eva Haviarova, Purdue University

For more details, please read the detailed program here

Registration is FREE of CHARGE:

Fax or e-mail attached registration form to:

Adam J. Auffart (Purdue University – Technical Assistance Program)
Fax: (812) 481-5960
Cell: (812) 630-6965
E-mail: aauffart@purdue.edu

For more information on this workshop contact:

Eva Haviarova
765/494.3619
ehaviar@purdue.edu

Henry Quesada-Pineda
540/231.0978
quesada@vt.edu